We were expecting this.
We were expecting this.
In today’s retail environment, the online and brick-and-mortar roles are reversing. The Internet is becoming the storefront, and in the last months of 2020, half of holiday shoppers plan to use curbside or contactless pickup. The store is evolving into the new-age version of the traditional cross-dock, where forward inventory moves through a central point coordinating the transfer. There are more SKUs listed on a retailer’s website than the average store carries on shelves or in back rooms. A consumer searching for unique, hard-to-find products will likely see them, and buy them, online rather than at a store.
With more shoppers going online to place orders this year, the holiday e-commerce season will be one for the record books. To ensure that their goods arrive ahead of holiday deadlines, shippers should pay close attention to the cutoff dates set forth by the major parcel carriers and the USPS.
If you want to see CEOs and CFOs sit up and take notice during one of our presentations, demonstrate how a robust logistics solution compresses cash-to-cash cycles by expediting product to the end consumer and shrinking their days sales outstanding (DSO). That’s language the C-suite understands.
In the 1980s, Service Merchandise was a retail force. The “catalog showroom” shopping experience attracted scores of customers. Beyond the “touch and feel” aspect of products on display, the retailer evolved forward-thinking fulfillment strategies using brick-and-mortar satellite order-only centers linked to an off-site warehouse. These suburban locations offered customers convenience and the promise of inventory that is always in-stock.
In retail, timing is everything. Deliver what consumers want where and when they want it, and you can carve a success path that lasts until consumer preferences change or another company performs your functions better. A lesson learned by retailers like Blockbuster, Circuit City and Sears: Your time in the limelight is limited before someone comes and steals it.
In today’s marketplace, more of your customers are purchasing products online. Through the trust built by e-commerce giants, consumers are happy to purchase their products “sight unseen” with the assurance the right product will be delivered quickly and without issue.