In today’s retail environment, the online and brick-and-mortar roles are reversing. The Internet is becoming the storefront, and in the last months of 2020, half of holiday shoppers plan to use curbside or contactless pickup. The store is evolving into the new-age version of the traditional cross-dock, where forward inventory moves through a central point coordinating the transfer. There are more SKUs listed on a retailer’s website than the average store carries on shelves or in back rooms. A consumer searching for unique, hard-to-find products will likely see them, and buy them, online rather than at a store.