Transportation Insight Supply Chain Experts Named Food Logistics Rock Stars

HICKORY, NC (March 24, 2020) – Transportation Insight, a leader in Enterprise Logistics solutions and services, announces that two executives are Food Logistics Champions: Rock Stars of the Supply Chain. Vice President of Supply Chain Analytics John Richardson and Vice President of Consumer Products Solutions Rick Zaffarano are recognized as influential individuals working in the food and beverage industry whose achievements, hard work, and vision have shaped and attained milestones in safety, efficiency, productivity and innovation throughout the global food supply chain.

“The Transportation Insight Supply Chain Analytics team helps clients realize the value of their data through sophisticated business intelligence tools and strategies focused on continuous improvement. Using optimization modelling, shippers can coordinate pick-ups and deliveries, create efficient routes and eliminate empty miles,” Richardson says. “I’m humbled by this recognition of Transportation Insight’s ability to help our food and beverage clients improve their performance and their service to customers.”

Numerous drivers are propel a greater need for improved data visibility and the ability to manage information required to make effective business decisions. Consumers will pay for convenience, but they will not sacrifice shipping time or product selection. Companies formulating business strategies to protect profitability in this climate employ improved technology to gather an enormous amount of data.

Descriptive analytics utilize that volume of information to support supply chain planning decisions, while predictive analytics increasingly guide traditional network design. However, the scale at which companies are compiling data pushes them to explore new ways to manage that information and identify the best way to optimize supply chain performance. 

“With data-driven simulation we help clients understand how their network will react under certain conditions so they can be prepared to deliver the best customer experience,” Richardson says. “Shippers that rely on forward-looking prescriptive analytics can understand real-time dynamics of the supply chain network and make response-focused decisions.”

“Grocery and consumer packaged goods companies operate in a volatile landscape. Rapidly changing consumer tastes, increasing demand for online shopping and home delivery convenience, enforcement of safety-driven regulations, and pursuit of mergers and acquisitions drive these many of these businesses to broaden their supply chain reach,” Zaffarano says. “New product procurement streams and transportation channels can help the businesses streamline operations, protect profit margins and improve customer service. I’m thrilled to be recognized for helping our food and beverage clients improve efficiencies and profitability within their supply chains.”

Transportation Insight’s portfolio of Enterprise Logistics Solutions for the end-to-end supply chain combined with the lead logistics provider’s expertise in the marketplace enables supply chain executives to create optimal logistics and supply chain strategies that achieve greater control, real-time visibility and chain-of-custody awareness. By providing an independent supply chain review for verification and validation, Zaffarano helps clients identify opportunities for supply chain improvements that place procurement practices in the optimal buying brackets to reduce landed cost. 

“The 2020 Food Logistics Champions: Rock Stars of the Supply Chain exhibits the true rock stars of the industry, those that go the extra mile, so to speak, to ensure their company’s supply chains are being operated in an efficient, safe and transparent manner,” says Marina Mayer, editor-in-chief of Food Logistics. “These professionals are a true example of why today’s food and beverage supply chains are in position to curtail tomorrow’s consumers’ demands, and why today’s youth should consider the supply chain and logistics industry as a possible path of employment.”

The Food Logistics Champions represent different industry segments and individuals who spearheaded partnerships among growers, packers, processors, retailers and logistics providers. The individuals are profiles in Food Logistics’ March 2020 edition.

About Transportation Insight, LLC

Transportation Insight is a multi-modal, lead logistics provider that partners with manufacturers, retailers and distributors to achieve significant cost savings, reduce cycle times and improve customer satisfaction rates through customized supply chain solutions. Transportation Insight offers a Co-managed Logistics® form of 3PL, carrier sourcing, freight bill audit and payment services, state-of-the-art transportation management system (TMS) applications, parcel technology platform (audit, engineering, advanced analytics) and business intelligence. The Enterprise Logistics division of the Transportation Insight Holdings, LLC, (TI Holdco) portfolio, Transportation Insight operates alongside transactional freight brokerage Nolan Transportation Group (NTG) to help client shippers engineer efficient supply chain networks. Combined, the $3.2 billion TI Holdco organization serves 7,000 clients with logistics management services that include domestic transportation (TL, LTL, Parcel), e-commerce solutions, supply chain analytics, international transportation, warehouse sourcing, LEAN consulting and supply chain sourcing of indirect materials including secondary packaging. Headquartered in Hickory, NC, Transportation Insight has secondary operating centers and client support offices across North America. For more about Transportation Insight, visit, email  or call 877-226-9950.

About Food Logistics

Food Logistics is published by AC Business Media, a business-to-business media company that provides targeted content and comprehensive, integrated advertising and promotion opportunities for some of the world’s most recognized B2B brands. Its diverse portfolio serves the construction, logistics, supply chain and other industries with print, digital and custom products, events and social media.

John Richardson - Vice President, Supply Chain Analytics
Rick Zaffarano, Vice President of Consumer Products Solutions
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